Advancing Craft Beverages
Our agency has established itself as a national leader in service to the beverage industry, from communications, marketing, public affairs, events, manufacturing advisement, and regulatory support. Together with our Las Vegas office, Relentless provides national support for emerging and establishment brands.
Select examples of our work in New York State:
Albany Distilling Company. A former English teacher and a college professor co-founded one of New York’s first farm distilleries in New York State and hired our agency from their launch. Since then and due to our efforts, their products are found in several states and highlighted in Food & Wine, USA Today, NBC’s TODAY, Good Morning America, the New York Times, among other outlets.
Chatham Brewing. A planner and a business consultant, through their wives, discovered they shared a love of beer. Starting off in a garage in Columbia County, they’ve slowly grown into one of New York’s largest self-distributed breweries. Our work with Chatham Brewing includes public relations, social media, label design, and public affairs.
Yankee Distillers. A startup distiller joined two former tech executives in establishing the first distillery in Saratoga County in Upstate New York. Our agency was hired to provide graphic design, social media, event management, and public relations services for the upstart distillery, establishing Yankee as a premiere whiskey distillery in New York State.
Dove Street Hospitality. Two direct mail executives and a former bartender wanted to renovate and transform a neighborhood pub into an affordable upscale restaurant and bar and then later, a historic Italian restaurant. They hired our agency to file and represent their business before the State Liquor Authority for licensing purposes, in which we successfully navigated both local and state regulators in order for them to open on time with a license in hand.
Capital Craft Beverage Trail Association. Four New York beverage producers, in the spirit of working together, formed a trade association to represent their interests and hired Relentless to foster, grow, and operate the organization. In part to our efforts, our agency grew their association from four members in one county to nearly 50 producers in eight counties over the course of four years – creating and executing a plan that has led to increased attention to all producers within the association.
Remarkable Liquids. Two former accountants, a business analyst, and a sales representative left a national distributor to start their own craft beverage distributor, focusing on only the “world’s finest beverages.” In a relatively short time, their company has grown rapidly – earning recognition on the Inc. 5000 four years in a row (a feat only a few companies can boast). Our efforts have included working with their team and their more than 100 suppliers in New York State, New Jersey, and Connecticut to ensure brand consistency and effective brand activation at accounts. Our work with Remarkable Liquids includes all public relations, graphic design, branding, supplier support, and website development efforts.