TaChelle Lawson

With over 20 years of experience in the hospitality industry with an emphasis on food & beverage and luxury retail, TaChelle Lawson brings a fresh, no-nonsense approach to diversity, equity and inclusion. She is a dynamic public speaker, award-winning entrepreneur, and enlightened business leader laser-focused on aligning the 3 R’s of DEI (Revenue, Reputation and Retention) with business and brand goals. 

As founder and president of FIG Strategy & Consulting, Lawson counsels senior leaders, human resources professionals and communications influencers on DEI and business alignment to address challenges with employees, customers and community. Her services include brand strategy, business management consulting, culture transformation, DEI and leadership training, and strategic sourcing. As a strategic planner and problem-solver, Lawson has lent her extensive expertise in business analysis, strategy and communications management. She is an active mentor to young women entering the workforce and a small business advocate, speaking on issues that challenge small and local businesses.