Melissa Kees

In her crucial role as Vice President and Director of Accounts and Media Strategy at Relentless, Melissa Kees is at the forefront of client services and business growth initiatives. Her responsibilities are threefold, encompassing the management of account services, spearheading business development, and crafting media and public relations strategies that propel the agency's clients toward their goals.

Kees' professional journey to Relentless is marked by a significant tenure at WAMC NPR Northeast Public Radio, where she led the sales and marketing division. Her strategic efforts contributed to the station's recognition as a top-rated NPR affiliate, demonstrating her prowess in elevating media entities to leading positions in competitive markets. Her experience at WAMC equipped her with a deep understanding of public broadcasting and the nuances of listener-supported media models.

Before her impactful work at WAMC, Kees brought her expertise to Eric Mower Associates and the New York State Association of Counties (NYSAC), where she honed her skills in marketing and public affairs. Additionally, at WNYT NewsChannel 13, she gained valuable insights into the broadcast news industry, further diversifying her portfolio of media experience.

Kees' commitment to the field extends beyond her professional pursuits. She is an active board member for the PRSA Capital Region Chapter and In Our Own Voices, organizations that reflect her dedication to the advancement of public relations and social advocacy. Her leadership and contributions to the industry have not gone unnoticed, as evidenced by her inclusion in City & State’s PR Power 50 list for 2023, marking her as one of the most influential professionals in public relations.

Her academic credentials, with a Bachelor of Arts in Public Communication from the College of St. Rose, laid the groundwork for her illustrious career. This educational background, combined with her extensive experience, positions Kees as a formidable leader in account management and media strategy at Relentless. She continues to drive client success, leveraging her vast knowledge and strategic acumen to navigate the complex media landscape and ensure that the agency's clients achieve their communication and business objectives.