Joe Bonilla

Managing Partner

Joe Bonilla is the managing partner, senior media director, and co-founder of Relentless.

Recognized as a leading communications professional based in the Northeast, major brands, companies, organizations, and public figures rely on Bonilla’s counsel and insight in moving their message or issue forward with impressive results. From bringing ridesharing to Upstate New York and Long Island, promoting and fighting for the burgeoning craft beverage industry, working with rising leaders at the local, state, and federal level, and lifting startup thrifts, legacy organizations, and Fortune 500 companies into the public conversation, Bonilla works tirelessly to enhance and advocate for each Relentless client.

Active within the community, Bonilla also serves as president of the board of directors for Capital CarShare, Inc., managing director of the Knickerbocker Film Festival, board secretary for the University at Albany Alumni Association, and a board member for Maria College, Troy Preparatory Charter School, the Nelson A. Rockefeller College of Public Affairs and Policy, New York League of Conservation Voters’ Capital Region Chapter, and New York Urban Orchards.

Bonilla previously served as chairman of the City of Albany’s Public, Educational, and Government Access Oversight Board. Bonilla is also a regular panelist of WAMC Northeast Public Radio’s nationally-syndicated and award-winning news and discussion program The Roundtable and co-host of CivMix’s The Mix podcast with former journalist Liz Benjamin. Bonilla is also a co-founder of Feed Albany, a charity focused on providing meals to in-need and at-risk individuals in the Capital Region.

Bonilla, a graduate of the Nelson A. Rockefeller College of Public Affairs & Policy at the University at Albany (B.A., Public Policy), has recognized by:

  • Hispanic Coalition of New York (40 Under 40 Latino Rising Stars 2012)
  • Albany Business Review (40 Under Forty 2014)
  • University at Albany (Thirty Under 30 2014)
  • City & State Magazine (Albany Rising Stars 2017)
  • Nelson A. Rockefeller College of Public Affairs and Policy (Young Alumnus in Political Science 2017)
  • Albany County Legislature (Beyond the Call 2020)

email: joe@relentlessaware.com
phone: 518.813.4905 ext. 707

chief of staff: Brooke Pominville, brooke@relentlessaware.com
phone: 518.813.4905 ext. 708

  • Qualification:B.A., Public Policy (2011) Nelson A. Rockefeller College of Public Affairs & Policy - University at Albany

Meet With

My Colleagues

TaChelle Lawson
Mary Elizabeth Elkordy
Ariah Matias
Projects and Operations Coordinator
Joah Alindato
Marketing & Special Projects Manager
Sabrina Flores
Projects and Operations Manager

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