Mike Allen, who has served as director of production, and Melissa Kees, who has served as director of accounts and media strategy, have been promoted within the firm to the title of Vice President, elevating their responsibility within Relentless, effective immediately.
“Mike and Melissa have been instrumental in the growth of Relentless over the past few years,” said Joe Bonilla, managing partner. “In their respective role as vice president, they will take on more of a public-facing leadership role here at the firm for its future.”
Allen has been with Relentless since 2021, overseeing the firm’s creative portfolio. Under Allen’s leadership, the firm has earned plaudits for its innovative creative work in videography, photography, and design.
Kees, who came to Relentless after a career in public radio, has oversaw the expansion of account management and media strategy. Under Kees, clients have been placed in major media publications and to strengthen the firm’s portfolio, client retention and renewal figures have increased.
“We’re very pleased to bring both Melissa and Mike further into a leadership position here at Relentless,” said Rich Fazio, partner and controller.
Both Allen and Kees will retain their directorate titles, in addition to being named vice president.