TaChelle Lawson is of counsel and an affiliate partner of Relentless out of Las Vegas. Lawson is the president and founder of The FIG Firm.
Lawson is a highly accomplished Senior Executive, Entrepreneur, Consultant, Mentor and a Board Member with over 20 years of success in luxury service, food & beverage, hospitality, restaurant, catering, hotel, resort, culinary, fashion, jewelry, beauty, entertainment, nonprofit, and consulting. She has worked with brands such as M&M Mars, Louis Vuitton, Mercedes-Benz, Lancôme, Red Bull, Nespresso, U.S Open, Microsoft, Best Foods, Benihana, Charles Schwab, Bentley North America and many others.
Lawson now leads all aspects of brand marketing, advertising, public relations, social media, web development, local to international target market segmentation, event management, media coverage, special communications, community involvement, crisis avoidance, revenue generation, scaling, growth, and expansion for a diverse portfolio of clients. From market research data analysis, Lawson successfully develops overall competitive branding and marketing for product positioning, packaging, and pricing to achieve optimal profit/loss ratio and market share; and establish key strategic relationships with industry influencers and partners to enrich corporate images, product lines, promotional materials, and events.