Joe Bonilla

Joe Bonilla is the managing partner, senior media director, and co-founder of Relentless.

Recognized as a leading communications professional based in the Northeast, major brands, companies, organizations, and public figures rely on Bonilla’s counsel and insight in moving their message forward with impressive results. From bringing ridesharing to Upstate New York and Long Island, promoting and fighting for the burgeoning craft beverage industry, working with rising leaders at the local, state, and federal level, and lifting startup thrifts, legacy organizations, and Fortune 500 companies into the public conversation, Bonilla works tirelessly to enhance and advocate for each Relentless client. Bonilla previously led media outreach for a leading technology and corporate communications firm and served as director of communications for a New York State Assemblywoman.

Active within the community, Bonilla also serves as vice president of the University at Albany Alumni Association and a board member for Maria College, Rensselaer County Regional Chamber of Commerce, Ronald McDonald House Charities of the Capital Region, United Way of the Greater Capital Region, the Nelson A. Rockefeller College of Public Affairs and Policy, and New York Urban Orchards. Bonilla previously served as chairman of the City of Albany’s Public, Educational, and Government Access Oversight Board, board president of Capital CarShare Inc., board vice chair for Troy Preparatory Charter School, and managing director of the Knickerbocker Film Festival.

Bonilla was a regular panelist for WAMC Northeast Public Radio’s nationally-syndicated and award-winning news and discussion program The Roundtable, co-host of CivMix’s The Mix podcast with Liz Benjamin, and host of Two Buttons Deep’s popular Behind The Buttons podcast. Bonilla is also a co-founder of Feed Albany, a charity focused on providing meals to in-need and at-risk individuals in the Capital Region.

Bonilla, a graduate of the Nelson A. Rockefeller College of Public Affairs & Policy at the University at Albany (B.A., Public Policy), has recognized by the Hispanic Coalition of New York (40 Under 40 Latino Rising Stars 2012), Capital Region Hispanic Chamber (Outstanding Business Person 2022), the Albany Business Review (40 Under Forty 2014), University at Albany (Thirty Under 30 2014), City & State Magazine (Albany Rising Stars 2017, Upstate Power 100 2021, Political PR 75 2022, PR Power 50 2023), Nelson A. Rockefeller College of Public Affairs and Policy (Young Alumnus in Political Science 2017), and the Albany County Legislature (Beyond The Call Award 2020).